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Cadillac Is GM’s New Tesla-Fighting Electric Vehicle Brand

| Auto News | 12.01.2019

Cadillac ELR range-extended EV

Cadillac is being conditioned to be a Tesla-fighter. ^

General Motors has selected Cadillac to lead its electric vehicle strategy, putting Chevrolet on the back burner.

The company had previously focused on making electric vehicles under Chevy, it’s mass-market brand, including the plug-in Chevrolet Volt and all-electric electric Bolt. Due to poor sales, it it announced in late 2018 the discontinuation of not only the Volt, but also the Cadillac CT6 plugin hybrid.

According to knowledgeable sources that spoke with Reuters, Cadillac is developing an all-electric vehicle aimed squarely at Tesla, unlike the Bolt, which aside from its range and plentiful standard features, has failed to stand toe-to-toe with the Model 3 in just about every way.

The new EV will supposedly be underpinned by GM’s new ‘BEV3’ platform architecture, one purpose-built for electric vehicles, and should be able to drive over 300 miles (482 km) on a single charge.

The growing popularity of Cadillac in China is a big reason for the decision to turn it into an EV brand. Cadillac’s sales in China rose 17.2 percent in 2018, surpassing 200,000 units for the first time.



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