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BMW Development Boss Rages Over Our Obsession With E46 M3

| Auto News | 11.10.2018

BMW M3 E46 sports car driving

The executive raged that he doesn’t “want to hear that s–t anymore!” ^

BMW development head Klaus Frohlich can no longer stand the media’s obsession with the legendary E46 M3 and the constant comparisons of the company’s modern cars against it.

Speaking to Australia’s Motoring at the 2018 Paris Motor Show, where the all-new, seventh-generation BMW 3 Series sedan made its world debut, Frohlich threw some shade at enthusiasts who want nothing but the best from the car, stating:

“It has to beat everybody in the segment in driving dynamics because all the Australian, UK and American journalists say ‘ooh the E46 CSL was the last real 3 Series’. I do not want to hear that s–t anymore.”

The E46 went on sale in 1998, with the M3 variant following suit at the turn of the millennium, staying in production until 2006.

Despite having more power and refinement than previous generations, the succeeding M cars have been heavier and arguably less distinct in a market that now boasts numerous competitive performance models from other automakers and in various segments.

Frohlich is confident the seventh-generation 3 Series lives up to his high demands. The car is larger but lighter, and improvements to its suspension and chassis stiffness have enhanced its handling.

As for his discontent with our obsession with the E46 M3, that isn’t likely to change until another M3 surpasses it.




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