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News: Smart Releases Special Edition for 10th Anniversary in the U.S.

| Green | 13.01.2018

Smart Fortwo Electric Marks a Decade ^

Ten years ago, the Smart car arrived stateside, after a successful run in Europe. To commemorate that milestone, a Special Edition of the Fortwo will premiere at the 2018 North American International Auto Show in Detroit. It’ll be available for a limited time during the 2018 model year.

2018 Smart

Am I blue?

The Special Edition starts with an exclusive new color—a handsome Sapphire Blue Metallic—that’s sprayed on the plastic body panels, tridion safety cell and grill. The dark monochrome look adds dignity to the 8.8-foot-long car.

Available on the coupe in the Passion and Prime trim lines, the upgrades start with exclusive 10th Anniversary badging. Inside, Brabus supplies a shift knob and floor mats with custom stitching; outside, you get Brabus Monoblock VII wheels in Matte Anthracite Gray along with the Sport package, which includes a leather-wrapped steering wheel and brushed steel pedals with rubber studs.

The Smart Story ^

Tiny cars are way less relevant or popular in the land of the Interstate Freeway system than along the narrow streets of Europe; volumes have not been huge for the Mercedes-Benz owned brand. Per carsalesbase.com, only 6,211 units were moved in 2016, and about half that in 2017. Smart has opted for an all-electric lineup this year to focus its marketing efforts on a narrower, more sympathetic target audience. (ed. Note: As a former Smart owner, the move to all electric drive only came long after the public presumed the cars were EVs. I can’t tell you the number of times during my three years of ownership that people stopped me to ask—is that electric?)

The special edition features, while attractive, don’t change the car’s 58-mile range, 11.4-second zero-to-sixty sprint, or 81 mph top speed, so this car is very much designed for the city. Appropriately, the only San Francisco Bay Area smart dealer, for example, is in downtown San Francisco.

The special edition adds $1,950 to the little French-built car. That means that you can buy a Passion model with no extra options except for the special edition for $27,790 retail. Subtract the $7,500 Federal tax credit (and $2,500 from the State of California) and you’re looking at an $18,000 EV. At that price, it would be fun to have one around just for the heck of it.

Related Stories You Might Enjoy:

Road Test: 2016 Smart Fortwo Passion

Tech: Smart Cars and Security

News: Smart EV Wins Best Eco Car Award

2010 Smart Fortwo Electric Drive


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